Inspired Instruction

Account-Based Marketing.

The strategy and knowledge base for the Inspired Instruction ABM motion — a proof-led, depth-first program that lands and expands long-term district partnerships, region by region. This is the discovery synthesis and asset plan, not the app yet.

Core thesis: outcome data is the engine — it makes the champion, drives renewal, and beats the small vendors. The proof assets that power it don't exist yet, so building them is job #1. Design mockups come next (/office-hours → /autoplan → /design-consultation).

Start here

Overview — Inspired ABM Strategy on a Pageknowledge-tree/overview.md Knowledge Tree — Inspired ABMknowledge-tree/README.md

The five pillars

Account Strategyknowledge-tree/account-strategy.md The Buying Committeeknowledge-tree/buying-committee.md Go-to-Market Motionknowledge-tree/go-to-market-motion.md Proof & Positioningknowledge-tree/proof-and-positioning.md Data, Signals & Toolingknowledge-tree/data-signals-and-tooling.md Metrics & Teamknowledge-tree/metrics-and-team.md

Asset library

ABM Asset Types — Inspired ABMasset-types.md

Open questions & ideas

Open Questionsknowledge-tree/open-questions.md Ideasknowledge-tree/ideas.md

Reference

Glossaryknowledge-tree/glossary.md

Project docs

Inspired ABMREADME.md Inspired ABM (Account-Based Marketing)CLAUDE.md

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