Inspired ABM
Account-based marketing for Inspired Instruction — targeting and nurturing specific named accounts (districts, schools, decision-makers), not broad lead generation.
Framing question: Does this help us land and expand a specific named account faster?
Status
Greenfield starter. This repo currently holds only the project scaffold (CLAUDE.md, this README, .gitignore). The design system, target-account knowledge base, and v1 implementation plan get built in a dedicated working session — mirroring the flow used on the sibling inspired-applied-learning (discovery → /office-hours → /autoplan → /design-consultation → v1 mockups + knowledge base).
Layout (grows as the work does)
| Path | Purpose |
|---|---|
plans/ |
Reviewed implementation plans (autoplan output) |
knowledge-tree/ |
Concepts, open questions, ideas, reference |
source-docs/ |
Briefs, account lists, strategy inputs |
DESIGN.md |
Design system (read before any UI work, once it exists) |